Anoop Parikh is an independent brand and content strategist, with 15+ years of launching and building brands in key consumer sectors.
He brings strong brand and digital product innovation capabilities developed through agency and client-side roles, consulting, and direct client relationships.
Recent projects include creative strategy for a new lifestyle and giftware brand in India, and project managing the development of a WeChat app for Four Seasons Hotels in China. Assignments at TID include facilitating ideation workshops for Costa Coffee.
His other experience includes the relaunch of Dominion Diamond Corp.’s Canadamark, a global hallmarking programme for the diamond industry, and the recent brand repositioning for The Royal Mint. Prior to this he worked at a senior level for Gemdax, a boutique consulting firm, and in the agency world for a number of Publicis and Omnicom agencies.
When not working, he plays tennis, and enjoys the many design, architecture and food possibilities that London offers.