Who We Are

Anoop Parikh
Project Leader

Anoop Parikh is an independent brand and content strategist, with 15+ years of launching and building brands in key consumer sectors.

He brings strong brand and digital product innovation capabilities developed through agency and client-side roles, consulting, and direct client relationships.

Recent projects include creative strategy for a new lifestyle and giftware brand in India, and project managing the development of a WeChat app for Four Seasons Hotels in China. Assignments at TID include facilitating ideation workshops for Costa Coffee.

His other experience includes the relaunch of Dominion Diamond Corp.’s Canadamark, a global hallmarking programme for the diamond industry, and the recent brand repositioning for The Royal Mint. Prior to this he worked at a senior level for Gemdax, a boutique consulting firm, and in the agency world for a number of Publicis and Omnicom agencies.

When not working, he plays tennis, and enjoys the many design, architecture and food possibilities that London offers.

Sector Passion: Healthcare

I’m becoming more and more interested in how communication technologies might be used to offer treatment and support to people suffering from mental health issues. I see enormous potential for both clients and clinicians, as technology should make it more convenient, more cost-effective, and easier to reach those in remote areas and/or at times of sudden need.

This is a rapidly changing area, with its fair share of challenges, including, of course, measuring effectiveness, privacy and regulation. However, there is exciting work being done, especially in areas such as improving coping or thinking skills, and passive symptom tracking.