Who We Are

Tony Franco
Brand Strategist

Tony has been working in the marketing industry for over 25 years both on the client and agency side. He’s an expert on innovation, brand strategy and consumer insight. His work has taken him all over the world and he has had the privilege of working with some of the world’s most famous brands.

He started his marketing career at Nestle where he spent 8 years in various brand management roles looking after brands such as Buitoni and Nescafe. For 10 years he worked as a marketing consultant for the WPP agency Added Value where he became a Board Director of the UK business. He worked on many of the agency’s key international clients.

For the past 10 years Tony has been running his own Marketing Consultancy, Franco London, working across a diverse range of businesses, focusing on Innovation, Brand Strategy and Brand Planning. Recent clients have included SAB Miller, Brown Forman and Nespresso.

Sector Passion: Food and Drink

My first Marketing role was at Nestle so I’ve always had a close interest in the food and drink industry. Also, as an enthusiastic cook, I’m always on the look out for new food brands as well as interesting flavours and ingredients.
There’s been a lot of innovation in recent years as we all become more experimental and open to new food and drinking experiences. Whenever I travel I’m always keen to try out the local food and drink specialities. I feel it’s the best way to get familiar with the local culture.