In 2005 Coors Light number was 4th in the US beer category and losing share. A new approach was needed to reverse trends on this iconic multi-billion pound business.
Played a key role on the brand team to clarify brand positioning, drive package innovation, and leverage the important NFL sponsorship.
In 2008, finished second only to the Obama Presidential candidacy for marketing campaign of the year. Helped added hundreds of millions in revenue to the P&L while becoming the number two brand in America.