Stanford Athletics

Brand Strategy Through Sponsorship

What was the brief?

Work with the marketing lead to grow the Stanford Athletics brand with blue chip brand management thinking.

What was the solution?

Reviewed Stanford’s corporate sponsorship contracts and assessed potential for a new deal with Learfield Sports to ensure long term sponsorship revenue delivery.

Wrote recommendations for proceeding with negotiation and future contract between the Athletic Department and Learfield.

In parallel, assisted the Major Gifts Officer to help drive department fundraising efforts.

What happened next?

Leveraged this experience in sports and was recruited to help manage Coors Light’s sponsorship of the National Football League.

“Stanford has won the Director’s Cup 22 consecutive seasons – awarded each year to the nation’s most successful intercollegiate athletic department.”