What We Do

We help big consumer brands grow by taking them on a strategic ideation & delivery journey.


What sets us apart is our client side Brand & Innovation experience on blue chip brands. Each of our project leaders is a corporate veteran with deep commercial smarts. This ensures big new ideas actually make it to market and deliver impact – instead of just living on as a Post It note.


We breathe new creative life into your problems, so that you have new ideas for the future.

We are a small group of Brand & Innovation experts with highly complementary skills


Project Spotlight

Solar Kiosk Innovation, the first of Zambian Breweries’ innovative community solar kiosks, has been officially opened at a ceremony at Luangwa Bridge. The new renewable energy solution empowers retailers in remote off-grid areas to provide the company’s Castle Lite and other beverages extra cold, and aims to build thriving communities around the new meeting points.

The Innovation Dividend - Caste Lite green logo, small
Our Process

Understand Your Brief

Every brand has a different challenge to overcome.

Create Bespoke Team

Engage the right experts and creatives for solutions.


Make It Happen. Profitably.